South commoner in more than 10 countries overseas,mac makeup wholesale, has opened 22 stores, assistant general manager Zhang Bincheng South commoner clear and design have come from China,mac makeup, with distinct Chinese characteristics.
some overseas consumers are eating After 2005, a southern Russian people find clothes and adhere to the south commoner invited to Moscow to open stores, passive to taste the sweetness of overseas South commoner, the initiative to enter the Japan market, a small number of sailing in the Chinese domestic clothing brand.
south and overseas markets fresh commoner than recognized by the domestic market is much larger southern populations commoner, which is commoner from the south see that on the change in sales. 2006 to 2007, in the media reports, South commoner sales between 600 million ~ 700 million yuan, for the latest sales, although no mention of South commoner, Hangzhou fashion industry estimates, a veteran South commoner now 1.5 billion yuan in retail sales each year about the many women in Hangzhou to send the position firmly in the first tier.
said Zhang Bin with ZARA, H & M such a fast fashion brand, popular brands, South commoner women's niche is mid-range brand,mac brushes, not very concerned about South commoner outside is how to fashion trends, but insist on doing things they think, that for the market to develop their own products, so South commoner very high degree of brand recognition, not to see LOGO, consumers can easily tell which is the southern commoner products, such maverick style was recognized in the market.
1994 founded the South commoner to gain a foothold in the market, the artistic sense of design and materials of environmental protection is to win consumer acceptance of its two major factors. Yuan Chen from the University of South commoner began to buy clothes, which lasted 7 to 8 years, was only to buy South commoner, she said, the cultural preference for those girls, the design is not particularly artistic, but obviously exaggerated southern commoner gives the impression that there are so little different, little lofty, this feeling is almost difficult to give a fancy to really seize the city in those with a certain intellectual education, particularly female consumers of higher education.
in selected materials, most of southern commoner use of the product is cotton, linen, silk and wool a class of natural materials, these materials permeability, and color and even closer to nature, for the synthetic materials are tired of the city consumers, but also provides a unique choice. Fashion is also a researcher Zhao Weiguo said that South commoner in the selection of environmentally friendly route that continues today, as it precipitated a style, a Hangzhou sent one of the main representative of women. School design bottleneck
Hang Hang sent as a witness to women's development, said Zhao Weiguo, early 90s of last century, when Chinese women were led by the mainstream market is the Hang the founder of Women sent a lot of highly professional higher education training, with considerable expertise; the out of school to start, and relatively autonomous business model can make these people practice their own business is more like the ideal process, so bold vision and courage, are interested in fashion, interested to put their experience to design popular among the design of products with a certain content and close to the market demand.
the past 10 years, but after sending Hang Zhao Weiguo said some women are also facing more and more.
Yuan Chen has not bought more than 1 year of products south commoner, one reason is that the price of your southern commoner, she said commoner in the south before repairing a suit of clothes, 500 ~ 600 yuan can be of doing so now was 1,000 yuan succeed; the other hand, the design of more and more South commoner side, more and more do not understand, there are some clothes hanging in the windows,vibram 5 fingers, do not know where to wear from the inside. Yuan Chen had bought one as a decorative back are two sleeves of the shirt, did not buy through the post-basic, she said:
said Yuan Chen, Jiangnan commoner was the last woman to select young artists, all these years, how changes in consumer synchronization, South commoner need to do more.
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