B2C e-Commerce: Internet next King
recent years, e-commerce has been a great deal of popularity, but there is a huge room for growth. The current number of Chinese netizens about 30% of the total population, of which online shoppers and 30% of the total Internet users, according to the United States, South Korea, Japan and other countries, the actual experience, at least online shopping market in China nearly doubled ( 90% increase) of room to grow, e-commerce will have great prospects for development.
2010, just past has proven this point. Mecoxlane, Dangdang jointly market, Jingdong,blackhawks jerseys, where the customer listing, cool days of music in Japan, Taiwan Yao-point 100 in mainland China have set up an electronic mall project, and some such as music Amoy, which serves, good music to buy, red child, I bought the show from the Web and other new, one after another into the e-commerce market. However, careful people will find, whether it is booming, and new access to these e-business projects, all B2C e-Mall project, rather than C2C that, between the individual and the individual's e-commerce model.
B2C e-mall's success presage the demise of C2C e-commerce model? Taobao Mall's success is clear to the last drop Taobao? In the case of the same price, if consumers face C2C There is no doubt, 100% of consumers would choose the latter. We can call this situation as , this transition is shuffling the old e-commerce model, elimination, replacement process, but also to change the new e-business models to meet the development opportunities. So, for the rookie B2C e-Commerce, how to seize this opportunity?
The author believes that the current market situation is a B2C e-mall: fierce competition, the cost of greatly increased traffic, prominent oligarchs consolidated department store category, vertical e-commerce flourishing, fast growth. The B2C e-Commerce in order to meet the change,mac makeup, seize opportunities, nothing more than the
First, the channel is the most important battle. Who can get traffic, determines who can access the user; who occupied channels, whose products can be better spread. For now, the first Chinese Internet traffic together to the From Taiwan's largest B2C online shopping mall joint venture set up with Yao Qiming 100 points, while the introduction of Baidu, Daphne shares investment as a partner channels in the flow and get an advantage.
Yiu point 100, this was in May 2010 on-line e-mall, is to play its own advantages, as well as integrated resource partners such as Baidu, only the results of more than 200% per month increase rapidly. Recently, well-known market research firm recently released a IResearch data show that in 2010 domestic 15 most visited e-commerce site, Yao point 100 among the forefront. Among them, the most traded, though Taobao, which is still the highest turnover rate in online mall department store Yiu point 100 to reach 9.1 Single / per visit, equivalent to 9.1 per hundred people have access to personal purchases, short-term access to a huge visits, and have such a high turnover rate and the conversion amount, Yao is no doubt these data points 100 manufacturers have a strong appeal.
; Figure: Yao turnover rate of 100 points conversion rate 9.1
Secondly, the Jingdong, Dangdang and other electric providers in 2010, have invested several hundred million dollars for delivery, delivery, warehousing, logistics, customer service and other infrastructure, the effectiveness of these inputs will gradually emerge in the post, into a degree.
worth mentioning here is that Yao innovation model adopted by 100 points: Yiu Daphne point 100 and its partners launched the
whether Jingdong, Dangdang investment in infrastructure construction, or Yao-point 100 such the reliability of pick and store together, greatly increase their trust in e-shopping and acceptance.
Finally, the development direction of the development of electronic mall decided difference. Vertical segments? Or a hundred flowers bloom? B2C e-Commerce is facing two kinds of distinct trends, the first is the trend of department stores, such as Jingdong, Dangdang 3C, respectively, from their fields and are good at expanding the field of audio books to more commodities in department stores; The second is the vertical segmentation trends,mac brushes, like good music to focus on buying shoes, bags of wheat bags to focus on; course, there are more than 2 different from the third direction of development, such as Yao point 100, it is located in the women's fashion shopping mall, is not and vertical mall department store mall of any kind, are also considered inventive. Three different direction, determine the future development of B2C e-mall differentiation, can be expected that the future of e-commerce market in China will be a hundred flowers bloom, beautiful and fragrant flowers blooming together a lively scene.
course, no matter how the competition between the electronic mall, in the become the next King of the Internet. Like Yao has only been half a year of 100 points in a short time can be a great development and well-known users. Of course, this also benefited from one of the innovative activities, namely, the just a few days on the time of hundreds of millions of Internet users are familiar with the country, not only site traffic hit record highs, but also by the surge in attention. From the
Baidu in this package and on the table. Spring unfinished, to turn Valentine's Day, I believe that the
only,vibram 5 fingers, ulterior motives, between landscape care. And attracted netizens The red-hot
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